I know many people who maintain “read-only” social media accounts. They have no intention of posting anything, but they want to see what other people are up to.

Years ago, it occurred to me that social media platforms discourage this. Almost all social media accounts include the ability to post content, whether or not the user actually intends to do so. Even my Twitch account, which I created to comment on video game streams, allows me to create my own stream. I have no interest in becoming a streamer.

It's easy to see why platforms do this: tempting users in this way is good for business. Among the millions of people who create read-only accounts, some percentage of them end up posting content anyway simply because it's easy to do so. Something similar happened to me when I created a Facebook account many years ago. I promised myself that I wouldn't like, comment, or post. That promise didn't last very long.

I find this to be so peculiar. There's no law of nature requiring that social media platforms give megaphones to people who would otherwise be passive readers, and yet this design choice is so ubiquitous that we don't even notice it. Would it be going too far to call this a dark pattern?

Perhaps this is another topic for Congress. We know that social media incentivizes outrageous and polarizing content. Why are we making it easier for people to yell at each other?

#SocialMedia #Technology #Communication