I want to help create a better world. That involves persuading people to see things my way—to care more about animal suffering, for example—but I also need to be sure I'm not pushing people away.
Little does more harm to a cause than the perception that its adherents are crazy. I've never heard anyone say, “Gosh, vegans are nuts… I should be one of them!” Purity tests are similarly destructive. Want to make an enemy out of a potential ally? Chastise them for not being good enough. On the contrary, celebrating small steps in the right direction achieves so much more than demanding perfection. (Guess who else isn't perfect. I'll give you a hint: you can find them in your mirror.)
Protesting outside KFC and throwing red paint on fur coats probably increases animal suffering, on balance, by deepening the resistance and habits of those who oppose ethical veganism. Similarly, having a meltdown when someone disagrees with one's economic vision probably hinders the economic justice they're after.
For this reason, I'm so frustrated and disappointed that social media fosters extremism and encourages users to preach to the choir. It's worse than a massive opportunity cost. It actually leads us to harm those we are trying to help.
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