“[When social media makes us behave like pack animals], we become obsessed with and controlled by a pecking order. We pounce on those below us, lest we be demoted, and we do our best to flatter and snipe at those above us at the same time. Our peers flicker between ‘ally’ and ‘enemy’ so quickly that we cease to perceive them as individuals… The only constant basis of friendship is shared antagonism toward other packs.”
I'm afraid I've seen this happen often in Facebook groups. Pleasing the in-group and attacking the out-group are primary objectives. To hell with learning from the other side and bettering ourselves; it's better to ascend the ranks by espousing ever-more extreme views and by demonstrating allegiance through performative discourse. The results are unsurprising, with hostility, righteous indignation, closed-mindedness, and emotional and intellectual fragility on display for all to see.
I'm sorry to say this, but of the two people in my life who are most misinformed about current events, one is addicted to cable news and the other is addicted to TikTok. I think they would despise each other, yet they're more alike than they realize.
Every day, there's a new story about how social media inspired someone to commit mass murder, engage in political violence, withhold healthcare from their children, or steal a car. That's in addition to the division and envy these platforms create between friends and family every day.
It's important to remember that these aren't neutral platforms. They decide what we see. The shape our reality. Even worse, as Jaron Lanier explains, they manipulate us. They intentionally make us angry.
It begs the question: when will we finally start calling it antisocial media?
I’ve been an ideologue at times. I’m sure I still am in certain ways, in ways I don’t even notice. Perhaps we all are. Still, I find ideology exhausting and uninteresting. I rarely enjoy talking to people about meaningful issues when I can predict their beliefs. For this reason and others, I’m frequently saddened that our current environment has made so many of my peers so closed-minded. Of course, it wouldn’t be right for me to end this post without blaming social media, and true to form, I do believe the filter bubbles of social media play no small part in this phenomenon.
When we talk to others one-on-one, especially about difficult topics, we have a responsibility to ensure that our message is heard. However, if it becomes clear that the message won't be heard, because the listener isn't genuinely curious and open-minded, we owe it to the listener and to ourselves to move on. This fact seems obvious, yet we seem to continually forget it.
I support the One Click Safer proposal for safeguarding social media. The concept is simple: instead of allowing users to reshare content indefinitely, social media platforms should remove the share button once a piece of content is two hops from its original source. If people three degrees from the author continue to find the content valuable, they would need to use copy and paste to share it further. In fact, I would go even further and propose that social media platforms remove the share button altogether; it's a simpler proposal that would be easier to explain.
In either case, these ideas make eminent sense to me. Sharing is a kind of chain reaction, and sharing on social media is completely uncontrolled at the moment. Physicists have a term for uncontrolled chain reactions: explosions. Yes, social media is dropping bombs on society daily, bombs of misinformation, lies, hatred, and outrage. Like the control rods of nuclear reactors, which slow fission enough to prevent meltdowns so that useful energy can be harvested, social media needs digital control rods, so that we can harness the power of information without destroying ourselves.
I just encountered a funny Easter egg in the Wask shop of strange objects, darted off a quick email to the owner expressing my delight, and immediately received a response thanking me for noticing. There were no likes, no Retweets, and no comments from onlookers. My reputation didn't improve and I didn't gain any followers. Instead, two strangers connected over a common sense of humor and shared a quick laugh.
Isn't this what the internet was supposed to be about?
“Twitter and TikTok and all of the engagement economy companies are rewarding people, paying people in likes and comments and influence, for discovering the fault lines in society and inflaming them. That is, they are paid to be division entrepreneurs.”