What's wrong with hyperpartisan media? (Pick your favorite example of a one-sided TV channel, YouTube channel, website, radio show, podcast, or magazine.) If the problem is that these outlets promote overly simplistic, slanted perspectives, never reporting the other side of the story, then why are we not equally worried about social media filter bubbles, given that they are designed to do the same thing?
Facebook and other social media platforms show us what we want to see. They reinforce our existing worldviews. One doesn’t need to think hard to understand why; anything else would be bad for business. Nobody logs on to be told they’re wrong. Nobody enjoys having their reality challenged.
I’m concerned about old-style hyperpartisan media, but this new, “social” version is much worse. Many of us walk around with personalized, digital propagandists close by. They push our buttons and beg for our limited attention—buzz, buzz! Sometimes, we spend more time with them than with real human beings, with their nuanced and thoughtful perspectives.
Should we be surprised the world is so divided?